Is Your Google Ads Account
Healthy — Or Silently
Draining Your Budget?
Answer 7 focused questions and get your Google Ads Account Health Score — plus your 5 biggest profit leaks identified, personalised to your business and spend level.
🔍 Check My Google Ads Health Score →No credit card. No agency pitch. Just your score and what it means.
Brands We've Transformed
Most Google Ads Accounts Are
Losing Money in 5 Specific Places
The quiz identifies exactly which of these are active in your account right now — and shows you the fix.
Keyword Cannibalisation
Your own ads competing against each other, inflating your costs and splitting your Quality Score across duplicate intent.
Match Type Budget Bleed
Broad match keywords triggering irrelevant searches and burning budget on clicks that will never convert.
Conversion Tracking Gaps
Google's algorithm optimising toward the wrong signal — or no signal at all — making every bid decision unreliable.
Quality Score Drag
Low Quality Scores silently inflating your cost-per-click and pushing your ads below competitors who spend less.
Audience Targeting Blindspots
Showing ads to people who will never buy, while the highest-intent segments in your market go completely untouched.
Three Steps to Your
Full Account Health Score
No logins. No access required. Just honest answers to 7 focused questions — and you'll know exactly where you stand.
Enter Your Details
Drop in your email and basic business info so we can personalise your results to your industry and market.
Answer 7 Questions
60 seconds each. No technical jargon. Questions about your current setup, spend, and results — nothing you won't know.
Get Your Score
Instant Google Ads Health Score out of 100, your active profit leaks identified, and a clear action plan for what to fix first.
This Quiz Is Built For
Businesses Who Are Already Spending
It's most valuable if you're already running Google Ads and not entirely sure whether they're working as hard as they should be.
- You're spending $3,000+/month on Google Ads
- You're getting clicks but conversions feel low
- You're unsure if your account structure is set up correctly
- You've tried Google Ads before and it didn't deliver
- You want to scale spend but need to fix leaks first
- You manage your own ads and want an independent check
- You haven't started Google Ads at all yet
- You're spending less than $1,000/month currently
- You're looking for social media or SEO help
- You want a set-and-forget solution with no involvement
What Does Your
Health Score Actually Mean?
Your score out of 100 tells you exactly where your account sits — and what it will take to move it into the top bracket.
Multiple structural issues are actively wasting your spend. Immediate intervention will have a significant impact. Don't scale until these are fixed.
Your campaigns are running but leaving real money on the table. Targeted fixes to 2–3 areas could dramatically improve your ROAS within weeks.
Your account is well-structured. The focus now is scaling intelligently with AI-driven optimisation to maximise returns from your existing spend.
What Businesses Found
After Their Health Score
These are the kinds of insights businesses discovered after completing the quiz — and what happened when they acted on them.
"I thought our campaigns were fine — we were getting leads. The quiz showed us we had match type bleed burning 40% of our budget on searches that had nothing to do with our service. Fixed it in a week."
"Our score came back at 28 — I was shocked. We'd been running the same campaigns for two years. Conversion tracking was firing on the wrong page the entire time. No wonder results were unpredictable."
"Scored 54. Found two keyword cannibalisation issues and a Quality Score problem that had been inflating our CPC by an estimated $1.80 per click. Small thing, massive ongoing cost."
Real Numbers from Real Accounts
Results achieved after identifying and fixing profit leaks — the same ones your Health Score will flag.
Everything You Need to Know
Before You Take the Quiz
No fluff, no runaround. Here's the straight answer to every question we hear before someone hits that start button.
- The quiz is 100% free — no credit card, no trial, no hidden fee at the end.
- You'll receive a real Health Score out of 100 and a breakdown of which of the 5 profit leaks are active in your account — yours to keep immediately, no strings attached.
- The only thing we ask for is your first name and email so we can send your results. That's it.
- If your score suggests a deeper look is worthwhile, we'll offer you a free strategy session — but that's entirely your choice.
- No account access required — not your login, not your Google account, nothing.
- The quiz works entirely from your answers to 7 focused questions about how your campaigns are structured and managed.
- Your score is generated from your responses using our diagnostic engine — no integration, no permissions, no risk.
- If you later book a strategy session, we'll look at the account live together — but that's a separate step, completely your call.
- The score is specific to your answers — different inputs produce genuinely different results across 0–100 with three performance bands.
- Each of the 7 questions maps to a real structural issue we find in audited accounts — keyword cannibalisation, match type bleed, conversion tracking gaps, quality score drag, and audience targeting blindspots.
- 1,347+ Australian businesses have taken the quiz. The average score is in the At Risk band, with 3.2 active leaks identified per account.
- It won't replace a live audit — but it will tell you exactly where to look first and whether your account has a structural problem worth fixing.
- Most people finish in under 4 minutes — the average completion time across 1,347+ accounts is 3 minutes 52 seconds.
- There are 7 questions, each with clear answer options — no typing, no uploads, no complex data entry.
- Your results appear instantly on screen the moment you submit — no waiting for an email, no booking required to see your score.
- If you get interrupted, you can come back and start again — it takes less time than your next Google Ads invoice will cost you if the leaks stay open.
- Leak #1 — Keyword Cannibalisation: Multiple ad groups competing for the same searches, splitting Quality Score and inflating cost-per-click.
- Leak #2 — Match Type Budget Bleed: Broad or phrase match settings pulling irrelevant traffic that will never convert — burning spend on searches with zero intent alignment.
- Leak #3 — Conversion Tracking Gaps: Campaigns optimising toward incorrect or incomplete signals — meaning your bidding strategy is literally working against you.
- Leak #4 — Quality Score Drag: Low ad relevance and poor landing page experience inflating your cost per click versus competitors with tighter account structure.
- Leak #5 — Audience Targeting Blindspots: No remarketing layers, no exclusions, no audience bid adjustments — paying full price to reach people who've already bounced or already converted.
- A low score doesn't mean your business is struggling — it means your Google Ads structure has gaps that are costing you money they don't need to.
- Most accounts scoring in the Critical band (0–39) are still generating some leads — they're just doing it at 2–3× the cost per acquisition they should be.
- A low score is actually the most valuable result — because it tells you exactly what to prioritise to see the fastest improvement in ROAS.
- The results page will show you which specific leaks are active in your account and the recommended next action for each one.
- Your results appear instantly on screen — your score out of 100, your performance band, and which of the 5 profit leaks are currently active in your account.
- You'll also receive your results by email so you can refer back to them or share them with your team.
- Based on your score, we'll suggest whether a free 30-minute AI-powered Strategy Session makes sense — where we go deeper into your specific account live, with real data.
- There's no obligation to book anything — if you'd rather take the results and implement them yourself, that's completely fine.
- You absolutely can — our contact details are in the footer and we're happy to talk. But the quiz gives you something a cold call can't: a structured diagnostic before any conversation starts.
- When you come to a strategy session with your Health Score already in hand, we skip the generic discovery questions and go straight to what's actually broken in your account.
- It means the 30 minutes we spend together on a call is focused entirely on your specific leaks and the fix — not on figuring out what the problem might be.
- Most people who take the quiz find out the problem is different from what they assumed — which changes everything about how to fix it.
Find Out Where Your
Google Ads Are Leaking Money
7 questions. 60 seconds each. Your personalised Health Score and 5 profit leaks — free, instant, and no agency fluff.
🔍 Start My Free Health Check →